Portfolio

 

Social

I have selected my favorite posts for Elements, published over the last two plus years. I have also maintained the Truckee High School Track and Field social media accounts, and managed a social media takeover for the Kids Adventure Games at Squaw Valley in 2019.

Please also view my personal social accounts for more examples.

Video

Please view my reel of select moments from the videos I produced over the past two years. For additional or full length video samples, please contact me.

Email & Newsletters

I have selected snapshots of the newsletters from the most recent campaign I managed for Elements Mountain Company. We utilized MailChimp to publish a monthly newsletters, daily snow updates and seasonal updates averaging 3-6 email blasts per month. I implements automated Customer Journeys through MailChimp and our average open rate was 45%.

Print

Please find snapshots of the fullpage, inside cover print ads that corresponded with my most recent campaign. I managed the writing/messaging, produced the photo shoots and managed the design process to delivery.

Brand Strategy & Management

During my time as Marketing Manager of Elements, there were three significant points when we shifted our messaging to address a class action lawsuit, an massive influx of new residents from the Bay Area and the pandemic, sigh! Each season our 5-star reviews and customer engagement increased. Talk of the lawsuit decreased and we re-established trust with an 8,000 core group of customers.

Web & SEO

The two most recent websites I rebuilt are elementsmtn.co and sierraequipmentsupply.com. Both were rebuilt using Divi on WordPress. This allowed our developer to connect the websites to the company CRM that was highly customized. I integrated SEO using the Yeost SEO plug-in.

Events & Publications

In addition to the events I managed at Elements (Truckee Day, Season Kick-Offs, Employee Parties, CATT Golf Tournament Tee Sponsor, Music In The Park), I also worked as an event coordinator for The Snow Museum/Squaw Valley Insititute and The Kids Adventure Games.

 

In addition I have two recent publications in the Contractors Association of Tahoe Truckee Annual Guide and Moonshine Ink. Please contact me to request writing samples/copies of published articles.